Iyaz, “Replay”
Making a song about songs that you can’t get out of your head (even if it’s just a simile for puppy love) so well that you can’t get it out of your head is a very old trick by now; Kylie and ELO and even Irving Berlin back before songs meant records all had landmark hits with the conceit. So the song’s catchy — what else?
Well, aside from Iyaz’ gleeful Virgin Islands voice, there’s not much else to this late entry in the Soundtrack Of 2009. But that leaping hook, wrapping in on itself like a digital Moebius strip, is still a lot to be reckoned with (even if J. R. Rotem’s initials smeared across the beginning of a song always sets my teeth on edge). It’s the kind of hook that the past few years of pop have conditioned me to expect Akon to sing, only the flat, sombre timbre of his voice wouldn’t pack nearly the sugar-rush of Iyaz’ teen-pop crush.
I’m still old enough that I need to translate “shorty” to “baby” in my head in order to hear the lyrics as my generation would have written them — but I can nevertheless dig it.
